Mr. Wilson WF-18 · BUSINESS SYSTEMS · REPAIRS
For Funeral homes that sit with a family over a rocking chair

A family brings an obituary and a shoebox. Every tribute still looks like everyone else's.

They bless one rocking chair. Nothing is built until they do. The film follows that look, cut to their song.

A 1991 still from the Mr. Wilson field film for this trade — the operator at work
FREE · NO CALL REQUIREDThe Installation Pack The installation guide, the three-minute guide, rocking chair checklist, the workflow board and the cards — 18 files, 18.4MB. What it takes to put this in, and what it refuses to do. Yours to keep whether or not we ever speak.

It downloads on this page the moment you submit — no waiting on an email. No call is booked and nothing is scheduled. If you want the free audit afterwards you have to ask for it.

THE PROBLEM

The Rocking Chair

A family brings an obituary and a shoebox of photos. Every tribute still looks like everyone else's.

HOW IT WORKS

Every step is named. The last one is a person.

This is the whole chain, in order. There is no step after the signature and no way to skip to it.

1 THE FAMILY BRINGS THE SHOEBOX

Obituary, photos, some home video, a song. What they already have.

2 THEY SAY WHO THEY WERE

Personality, hobbies, sayings. They write it, or they confirm a draft.

3 THEY BLESS THE ROCKING CHAIR

One printed picture that could only be theirs. Nothing is built until they do.

4 THE FILM FOLLOWS THAT LOOK

Photos captioned in their voice, cut to their song. The family picks the home-video moments.

5 THEY CHOOSE WHAT'S PART OF THE DAY

On one page. Day-of physical delivery is still the edge we haven't built.

WHEN IT IS WRONG

Because sometimes it will be.

Every workflow gets something wrong eventually. Here is where this one does, so you can decide whether you can live with it. We would rather print ours than have you discover it.

IF THEY DO NOT BLESS THE CHAIR

Stop. Nothing is built. Do not bless it for them.

IF YOU WANT TO MAIL KEEPSAKES

Day-of physical delivery is still the edge. Do not claim it.

IF YOU WANT TO INVENT TRACTION

Pre-revenue. In pilots. The page refuses.

IF YOU WANT TO NAME THE HOME

The client is blinded. The film refuses.

WHAT COMES IN THE PACK

Everything the shop needs to decide, and to install.

18 files, 18.4MB. Yours to keep and to use, whether or not we ever speak. Nothing in it phones home, and nothing in it is a licence you have to renew.

The paperwork

The installation guide, the three-minute guide, the checklist and the catalog page.

  • installation-guide.pdf
  • 3-minute-guide.pdf
  • editorial-guide.pdf
  • checklist.pdf
  • catalog-page.pdf
The workflow

The board that shows every step in order, as one image you can put on a wall.

  • workflow-board.gif
The Big Fix card

One page that states the busywork, the fix and the number it moves.

  • big-fix-card.png
  • big-fix-animated.gif
The cards

The quote cards, sized for a feed, and the thumbnail.

  • thumbnail-16x9.jpg
  • the-chair-4x5.png
  • the-chair.png
  • the-film-4x5.png
  • the-film.png
  • the-shoebox-4x5.png
  • the-shoebox.png
The film

Its poster, captions and chapter list. The film itself plays above — it is not in the zip.

  • captions.srt
  • chapters.txt
  • poster.jpg
NO FORM. NO EMAIL.

Want to read the whole thing first?

The guide is open. Take as long as you like before you decide anything.

The 3-Minute Guide

What gets checked, where a file usually breaks, and what changes. About three minutes.

Read it →